You don’t always have to sell land through traditional means. Online marketplaces can help you find a wider audience for any of your products or services. Here are some methods to sell land using Facebook.

Creating a Facebook Page

When doing a listing, you don’t want to use your personal Facebook page. You have to create a separate to draw attention to it. Think of developing a professional page before making realtor Facebook ads.

Take advantage of the business features from running Facebook contests and Insights. You can use both your personal and professional pages to promote things. It’s a good idea to use your actual name because it shows you’re a person, not a bot.

Think of doing this to give your page a human factor, which can help people discern what’s real and virtual.

Post Relevant Content

Sure, you want to post your listings, but don’t forget the social aspects. Maybe there’s a good quote that you like that can apply to what you’re doing. You want to give out some free knowledge that’ll keep your prospects engaged.

Remember to be consistent because the more active you are, the better chance you have people “like” your page. Additionally, they may have questions about what you do. People will be more intrigued with what you have to offer.

Are they liking, commenting, and reposting? What things resonate most with your audience? When you see what posts they engage with the most, this can give you ideas of pitching your Facebook ads most efficiently.

Creating Facebook Ads

Now that you’ve created a separate Facebook page and have regular content, it’s time to start coming up with Facebook ads. Set up a budget to keep you from going broke.

How long do you think you’ll be running ads? What keywords or phrases are you going to use to attract an audience? Think of the title and body text to go with the right display picture.

You can do a promoted post to help you get some extra traction. Start with $10-$20 a day for your budget. You don’t want to go too low or too high with your real estate Facebook advertising.

When you have a core audience and know what they like to see, it’ll make it a bit easier to engage with them. Keep this in mind before you begin to post Facebook ads of the property you intend to sell.