Long gone are the days of billboard advertising and endless office appointments with technology bringing a myriad of benefits for both prospective of homeowners and real estate agents.  From virtual home tours to social media marketing, Harcourts has rounded up the ways in which technology has changed the real estate industry for the better.

Greater Productivity

Real estate agents are notoriously busy whether it’s driving between several house viewings, meeting clients in the office or chasing leads.

But advancements in technology have significantly cut down on their workload. For instance, apps such as DotLoop and DocuSign provide paperless transactions and enable contracts to be signed electronically.

Clients Can Get A Feel For New Builds

Building Information Modeling (BIM) has enabled property developers to showcase properties before they have even been built to potential buyers through 3D designs.

This speeds up the sales process, as clients can get a feel for the physical dimensions of the property before it has even been built.

The Power Of Social Media

From building new contacts on a global scale to advertising residential homes for sale, social media has changed the face of real estate for good.

We’ve rounded up the benefits of social media for both clients and realtors below.

The Opportunity To Grow

Social media is a powerful marketing tool which enables realtors to position themselves as experts in the field whether that’s on Instagram or Facebook. In turn, this can help agents to build new contacts on a global scale. Having a digital platform also gives agents the chance to market new properties. Not only will this boost sales but can increase click-throughs to your site with more people than ever before scrolling through social media on the move.

Open Communication

Social media has changed the way in which realtors communicate with clients. Real estate agencies no longer need to rely on print advertising, as realtors can now communicate with clients without the need for face-to-face meetings – whether it’s a quick chat over Facebook or a Zoom call.

Social Media Saves Time

The likes of social media platforms such as Facebook, YouTube and Instagram can enable agents to advertise upcoming properties with videos or photographs. This will give clients a better understanding of whether to book a tour or not thus ensuring only serious buyers will get in touch.

The Benefits Of Virtual Reality

Virtual Reality (VR) is undoubtedly one of the biggest changes to the real estate business.

We’ve rounded up the benefits of VR below from the opportunity to reach global buyers to saving both time and money.

Virtual Tours Save Time

Virtual tours save time for both clients and realtors. VR enables prospective buyers and renters to experience the space through three-dimensional walkthroughs. In just mere minutes, potential buyers can visit a number of locations before determining if they’d like to book an in-house tour.

This means agents don’t need to spend time and money staging the space ahead of viewings, as virtual furniture can be used to personalize the property instead.

It Establishes A Personal Connection

House tours can prove stressful with a large number of prospective buyers crowding the space, meaning the experience often feels rushed.

By offering the VR experience, clients can take their time to really assess the property. This means they can begin to imagine owning the space and are more likely to develop an emotional connection as opposed to 2D photographs advertised online.

It Speeds Up The Process

Showing clients the property through VR before conducting in-person tours also speeds up the decision-making process, as it only puts realtors in touch with serious buyers.

It’s Created A Global Market

No matter where they are in the world, prospective buyers or tenants can walk through properties from the comfort of their own home.

This is also great news for realtors. Organizing visits and showcasing properties is time-consuming but with virtual reality, agents have the opportunity to take on more clients.

It Saves Money

Although the use of technology is initially expensive, it’s certainly a long-term investment. Real estate agents will no longer need to conduct time-consuming marketing methods from providing high-quality photographs of the property to leafing through hefty documents.

Offering 360-degree video tours means clients won’t require as much physical material – significantly cutting back on printing costs.

Whether you’re a buyer, seller, landlord or tenant, Harcourts is here to help navigate you through your property journey.

Visit us online if you’re looking for residential homes for sale and houses for rent in Carlingford NSW.

Author Bio:

Harcourts Carlingford, We are real estate agents in Carlingford, we cover all aspects of real estate from residential sales, auctions, property management and commercial leasing and have a proven track record of success.